The company I work for recently organised a competition to coincide with our involvement in Earth Hour. The competition involved designing a poster to promote the campaign, while ensuring all brand assets were well representeted.
Turns out the winning entry was mine! My poster went on to be displayed in our lightboxes leading up to the campaign. I kept the message short and simple, with a clear call to action "Lights Out Sydney." The message and imagery can both be tailored geographically, providing additional cut through and engagement.
I provided a full write up here and more information is available via the Earth Hour site (yes, that should be a link...slight problem with the site!)
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